The 2006 Cone Millennial Cause Study, the first in-depth study of its kind, shows that 61% of Millennials, born between 1979 – 2001, feel personally responsible for making a difference in the world. 

According to the study, 83% will trust a company more if it is socially/environmentally responsible and 66% will consider a company’s social/environmental commitment when recommending its products and services.

Churches that are focusing on attracting a younger generation may want to take a further look at this study and evaluate the climate for the social/environmental responsivness in your church.

For more on this topic, see: http://theministrycafe.com/category/playground/environment/

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